Turn design thinking into an investigation with a customer story.
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Gone are the days of boring and dull product alignment meetings. With digital storytelling, we can begain each design session with a compelling video of a customer story. Turning our design thinking into an investigation.
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With our AI Innovation Chatbot, we can bring our customer to life. Our AI doubles as the voice of our customer and also as our Innovation consultant, helping us to develop our process of innovation.
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With our 50 step-by-step facilitation strategies, we can validate our customer story. Use the customer story video in a powerful brainstorming session, and finally, prototype and test solutions.
Craft Your Digital Story
Craft your story, a video of your customer story will help us clarify our target market and become the prompt our AI uses to guide your design thinking.
Click here to……….Craft your Customer Story
Create your Customer Story
Group Size: 4-5
Duration: 30-60 mins
Materials Needed: Print Empathizing Persona, Pens, Markers and Post-its
Design with A.I.
Create a simulation of a customer story. Document your ideal customer and their problem as they move through time, experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research, which we will work to validate later as AI crafts a design thinking process tailored for your story.
Instructions
Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.
Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?
Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?
Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?
Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?
Design Customer Story with A.I.
Use AI to Design your Customer Story Video
The Design Tree AI Innovation Chatbot serves as an innovation consultant. Once it reads your target demographic information, aspirations, frustrations, and motivations, it will create a compelling customer story script for your team to use in design thinking. For accuracy, ensure the story is true to your existing perceptions. The story reveals our target market assumptions. Our assumption will help the AI guide you in planning the right design thinking strategies to uncover the truth about your customers. To create a customer story video. Feed the customer story script into a video-creation AI tool that provides editing, or use video-editing software to create the story with stock images or videos.
Simulation of a Customer Story
Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.
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Gain a better understanding of our customers' perspectives to build empathy.
Understand pain points and opportunities or benefits.
Collect information to create a digital story.
Document the team'’ customer insights.
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Work in small 4-5 team member groups. Collaborate to document your persona's ethnography and unique journey capturing their aspirations, frustrations, motivations, elations.
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Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.
Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?
Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?
Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?
Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?
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Users' ethnography should help determine or predict their journey through the user's timeline.
The user's journey as they move from aspiration, frustration, motivations, and elation should relate to each other.
Utilize user quotes from interviews to document aspirations and frustrations, and motivations.
Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.
Look for contradictions in what the user says and how the user behaves.
Example of Customer Story Video
Create a Simulation Example
With a digital story, we can visualize our persona and the critical emotions surrounding their problem. In the first part of the digital story, we will describe our persona and how their frustration may motivate them to find a solution. This crucial part of our digital story, which defines the persona and their problem, will be used as a powerful prompt for ideation, prototyping, and testing. Giving us insights into how to solve the user problem, but also the guidance to ask the right questions to validate our assumptions.
Validate your Customer Story with Design Thinking
Validate Simulation
Update your digital story with the information from the user research from the ideation, prototyping, and testing phase and other design thinking experiments that validate your simulation of your customer story and their affinity for your solution. This powerful visualization helps us to explore our customer's journey and refine our solution and customer experience.