Document the unique story of your most likely customer.

Define the problem you need to solve.

Provide a description of your target market.

Engage your team, organization or general public in solving the problem.

Work in 4- 10 team member groups to organize the responses from both your Empathizing Persona and Defining Problem Statement to create a digital story of your most likely customer. Collaborate with your team to create a detailed story of how your most likely customer encounters the problem. Detail their description, aspirations, frustrations, and motivations.

Step 1. Meet: Introduce your persona and provide a detailed description. Reflect on your research and observation of those suffering from the problem find common characteristics in demography, psychographics (interests, values, attitudes), and any other relevant factors.

Step 2. Aspirations: Describe your persona through their aspirations, and activities in context to the problem. Example: An aspiring innovative application manager looking for tools to improve team dynamics.

Step 3. Frustrations: Illustrate your persona's goals and the challenges/problems that stand in the way. Typically what we aspire to leads to frustration when challenges stand in the way. This great opportunity to describe your problem in context to the personas aspirations.

Step 4. Motivations: Illustrate how your persona encounters the problem and what motivates them to continue? How does our persona get back to what they aspire towards?

Step 5. Describe how your persona copes with the problem? How are they actively seeking a solution. What practical behaviors will our persona engage in that is related to their aspiration and motivation?

--------—————Stop here and use your digital story as a prompt for ideating, prototyping and testing.--————---

Step 6. Describe how your persona is introduce to your solution. What marketing methods, or tactics will you use that is unique to your persona story that will help them find your solution?

Step 7. What happens after the solution is implemented? What steps will they take once the solution is implemented? Give some insights into their unique customer journey.

Step 8. Elation Document how your persona problem is solved, illustrate your customers satisfaction.

Digital Storytelling is completed in two phases. The first phase is for the purpose of ideation.

After completing your Empathizing Persona and Defining Problem Statement then create your digital story to engage your team, organization or general public in brainstorming session.

Phase 2 of Digital Storytelling is completed after the Prototyping and Testing phase.

Use stock photos and videos, audio recordings, interview footage, observational footage to create your digital story.

Your digital story should capture the ethnography of your user age, gender, social economics will help you target them in the market.

Collaborate with your team to go beyond the five questions in the Digital Storytelling guide to provide a more detailed story of your most likely customer.

Use your digital story as you utilize other Design Thinking exercises within The Design Tree.