Design Joint Customer Experiences
Let’s cross-collaborate around a collection of customer stories and brainstorm joint customer experiences and create dynamic cultural experiences for economic growth.
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Design Joint Customer Experiences
Step 1. Begin by reviewing the common traction channels and marketing channels.
Step 2. Review the simulations and brainstorm new and out-of-the-box collaborative customer experiences. To achieve this think about how businesses could work together to create an overarching experience within a particular space, event, community, culture, or religion. Ex. Tech Park, Family Circle, Food Truck Point, Opportunity Square, Fitness Way.
Design Joint Customer Experience
Group Size: 4-5
Duration: 45- 60 mins
Materials Needed: Customer Stories, or Photos, Markers and Post-its
Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.
Design Joint Customer Experiences
Collaborate with your team or community in creating a simulation of a customer story. Document your ideal customer and their problem as they move through time experiencing aspirations, frustrations, and the motivation to continue. Each response will work to form a script for the customer story in video format. Our responses are based on our observational and background research which we will work to validate later.
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Gain a better understanding of our customers' perspectives to build empathy.
Understand pain points and opportunities or benefits.
Collect information to create a digital story.
Document the team'’ customer insights.
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Work in small 4-5 team member groups. Collaborate to document your persona's ethnography and unique journey capturing their aspirations, frustrations, motivations, elations.
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Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.
Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?
Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?
Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?
Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?
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Users' ethnography should help determine or predict their journey through the user's timeline.
The user's journey as they move from aspiration, frustration, motivations, and elation should relate to each other.
Utilize user quotes from interviews to document aspirations and frustrations, and motivations.
Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.
Look for contradictions in what the user says and how the user behaves.