Designing a Joint Economic Development Plan

Collaborate to turn the market prototype into a future economic development plan use for developing, executing, presenting and championing among elected officials?

Click here to get started Go To Online Whiteboard

Click here to learn more Economic Development

Instructions

Step 1. Invite community members to sign up to pitch.

Step 2. Have entrepreneurs pitch their businesses, Problem Slide, Solution Slide, Customer Story Video. As a community, brainstorm future ideas, ways to expand, ways to increase production, distribution, and trade.

Step 3. Document all future business development opportunities, ideas, feedback, future infrastructure, and advocate for future initiatives and business expansion.

Joint Economic Development

Group Size: 4-8

Duration: 30-60 mins

Materials Needed: Print Joint Economic Development, Pens, Markers and Post-its

Details:

Review customer stories, work in small groups, assign topics to groups to investigate. Together, create a joint economic development plan with each group focusing on a particular topic.

File PNG: Marketing Approaches

File PDF: Marketing Approaches

Pitch & Design

How can we build upon our market prototype and design our community's future consumption while preparing our current businesses to meet the future demand of our market? We can analyze what we have to understand what we will need and brainstorm ways each business can become a future leader in their industry in Pitch & Design.

    • Understand the future Market that is being built.

    • Provide support, help feedback to each business.

    • Brainstorm innovative joint customer experiences.

    • Document future initiatives.

  • Work as a community. Invite community members to pitch their business, focusing on the problem slide, solution slide, and customer story. Analyze each pitch to develop an overarching picture of the future Market. Document opportunities, ideas, and future initiatives. Then advocate for future initiatives.

  • Step 1. Play the simulation of your customer story.

    Step 2. Collaborate to review each traction channel and reflect on which marketing approaches would work to engage the customer identified in the simulation of the customer story.

    Step 3. List marketing approaches that could be useful in engaging the target demographic.

    Step 4. Reflect on the marketing approaches listed. Collaborate and brainstorm a marketing strategy based on the simulation of the customer story.

    • Set up the event like a pitch competition.

    • Communicate expectations for the pitch and even attire.

    • Have community members sign up to pitch with name, Business name, lnk to Pitch, and link to customer Story.

    • The focus of the pitches is to get well rounded view of the future market.

    • As community members pitch their businesses, and customer stories are being displayed, think about the infrastructure that can be used to help.

    • Help businesses with feedback ideas, future initiatives.