Step 1. Market Niche

Collaborate, analyze customer stories, experiences, and businesses to discover the unique role and purpose your business plays in your market.

Click here to learn more…..Create a Simulation of a Customer Story

Collaborate ….. Go To Online Whiteboard

Instructions

Step 1. Review the customer stories within your Market.

Step 2. Document the most notable customer experiences found within your market.

Step 3. Based on the Market stories and customer experiences, how can you best serve the customers the market will attract?

Step 4. Create a list of business owners who will welcome your role.

Step 5. Summarize the most important findings. What role will you play in the Market?

Market Niche

Group Size: 4-8

Duration: 30-45 mins

Materials Needed: Print Market Niche, Pens, Markers, and Sticky Notes

Review customer stories, work with your team to document joint customer experiences based on the market stories find where you fit in your market, where you can offer the most value. Finally, document business owners who will welcome the role you play in the market.

File PNG: Market Niche

File PDF: Market Niche

Market Niche

How is the market forming? What are the major customer experiences and prominent businesses? What unique role can you play in the market given your business purpose? Document both customer experiences and prominent businesses to find your niche.

    • Understand your customer story.

    • Understand how the market is forming

    • Find your niche in the Market

    • Learn of joint customer experience in your market related to your customer story.

  • Review customer stories, work with your team to document joint customer experiences based on the market stories find where you fit in your market, where you can offer the most value. Finally, document business owners who will welcome the role you play in the market.

  • Step 1. Review the customer stories within your Market.

    Step 2. Document the most notable customer experiences found within your market.

    Step 3. Based on the Market stories and customer experiences, how can you best serve the customers the market will attract?

    Step 4. Create a list of business owners who will welcome your role.

    Step 5. Summarize the most important findings. What role will you play in the Market?

    • Your market story is your market purpose. Think about how you can add value to others.

    • Brainstorm ways you can collaborate with others based on your market purpose.

    • Think about what other customer experiences you can perform based on your niche and future business partners.

    • Brainstorm ways to add value by becoming a subject matter expert.

    • Brainstorm different cause marketing ideas you can perform in conjunction with your business partners.

    • Brainstorm what events you can perform together based on your niche.