• Understand your customer story.

• Understand how the market is forming

• Find your niche in the Market

• Learn of joint customer experience in your market related to your customer story.

Review customer stories, work with your team to document joint customer experiences based on the market stories find where you fit in your market, where you can offer the most value. Finally, document business owners who will welcome the role you play in the market.

Step 1. Review the customer stories within your Market.

Step 2. Document the most notable customer experiences found within your market.

Step 3. Based on the Market stories and customer experiences, how can you best serve the customers the market will attract?

Step 4. Create a list of business owners who will welcome your role.

Step 5. Summarize the most important findings. What role will you play in the Market?

• Your market story is your market purpose. Think about how you can add value to others.

• Brainstorm ways you can collaborate with others based on your market purpose.

• Think about what other customer experiences you can perform based on your niche and future business partners.

• Brainstorm ways to add value by becoming a subject matter expert.

• Brainstorm different cause marketing ideas you can perform in conjunction with your business partners.

• Brainstorm what events you can perform together based on your niche.