Step 3. Market Strategy

Collaborate, analyze market niche, market funnel to create a market strategy. A market strategy will outline your future plan for consistent business growth.

Collaborate with…..  Go To Online Whiteboard

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Instructions

Step 1. Document the most notable customer experiences found within your market.

Step 2. Based on your market niche, customer stories, and joint customer experiences, create an offer that will attract customers to your funnel.

Step 3. Create a list of prominent businesses in your market that you can partner with to direct customers to your funnel.

Market Strategy

Group Size: 4-8

Duration: 30-45 mins

Materials Needed: Print Market Funnel, Pens, Markers and Post-its

Review customer stories, work with your team or community to develop a market funnel beginning with a high-value offer. Based on the market stories, find where you fit in your market, brainstorm a high value offer to attract people from your market into your world. Finally, document business who can direct traffic to your funnel.

File PNG: Market Strategy

File PDF: Market Strategy

Market Strategy

How can we accelerate sales within this new emerging market, we can analyze our market niche, market funnel, and business relationships. This analysis will inform a market strategy focused on optimizing product, price, promotion, and placement for our target segment. This strategy will enable us to offer the best product, thereby enhancing our ability to attract, nurture, and ultimately convert customers into sales.

    • Develop a Market Strategy

    • Understand how the market is forming

    • Find your niche in the Market

    • Increase your sales

  • Review your customer story, and work with your team to develop a market strategy. Picture the entire customer journey from problem to solution. What will be your overall market strategy to turn market traffic into sales?

  • Step 1. Play the video of the customer story.

    Step 2. What is your Market Strategy? Document your complete customer journey.

    Step 3. According to your customer journey, develop your price, product, customer experience, placement, and promotion.

    • Market strategy is like a game plan for your business. When things go wrong we can always visit our Market strategy to make adjustments.

    • Market strategy helps visualize the many variables that go into creating a good customer/ sales experience.

    • Focus less on the sales and more on the overall experience.

    • If your sales are not where you want them to be. Review your Price, Product, Promotion, and Placement.

    • It is possible to charge too much for a product or too little for a product. This is a variable that you can adjust to test results.

    • We can also break our product into several pieces, which can reduce the price. Or offer the initial product for free.

    • We can also charge our customers annually, monthly, or weekly. There are so many variables a business must consider.