Peers Observing Peers

Collaborate to empathize with your user by observing them encountering or coping with the problem.

Step 1. Describe what is being observed. Document our setting, situation, and duration.

Step 2. Document the user actions along the timeline, paying particular attention to the user's pain points.

Step 3. Assemble as a team and discuss what we have seen.

Step 4. Analyze our users' behavior.

Step 5. Document all relevant insights from our observation.

Peers Observing Peers

Empathize with your user by observing them encountering or coping with the problem. Observe your user document key information to gain insights into their pain points.

Group Size: 2-5

Materials Needed: Print Peers Observing Peers, Pens, Video Camera, Sketches or Photos, Markers and Post-its

Duration: 60-120mins

Peers Observing Peers

Empathize with your user by observing them encountering or coping with the problem. Observe your user document key information to gain insights into their pain points.

  • Understand how the problem is experienced in the real world.

    The perfect tool when interviews can not be conducted.

    Develop insights into the problem.

    Provide analysis of the user behavior.

  • Work together in 3-7 member groups to observe the customer in the real world. Document all activity. Then reconvene to analyze the customers behavior with this tool.

  • Step 1. Describe what is being observed. Document our setting, situation, and duration.

    Step 2. Document the user actions along the timeline, paying particular attention to the user's pain points.

    Step 3. Assemble as a team and discuss what we have seen.

    Step 4. Analyze our users' behavior.

    Step 5. Document all relevant insights from our observation.

  • Document what we are seeing, not what we think. After observation then, we can provide an analysis.

    Define what is to be observed. Who is to be observed? What is to be learned?

    Create a process for data collection.

    Document ways the customer copes with the problem.

    Document quantifiable information, like how long it takes the customer to complete a task.

Validating Persona Pain Point

Gather an information to understanding our most likely customer is critical for persona validation. One important aspect of persona validation is document the persona pain point your business is attempting to solve. We can accomplish this by conducting an Interview for Empathy, Explorative Interview, Empathy Map, Peers Observing Peers, AEIOU, Customer Journey Map and an Empathizing Persona.

  • Document what number out of the total you have interviewed or observed has pain point/problem?

  • Document what number out of the total of people you have interviewed or observed have similar feelings, thought, attitudes and emotions associated with pain point/problem?

  • Provide your analysis does the persona have the interest problems/pain points your solution solves?

20 out of 30

20 out of 30 interviewed has Paint Point

Out of 30 people 20 identified having customer pain point. The number one feeling emotion, attitude was……….