Pitch and Design
Collaborate to support and brainstorm ideas to overcome challenges facing entrepreneurs and join initiatives.
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Pitch & Design
Group Size: 4-8
Duration: 30-60 mins
Materials Needed: Print Marketing Approaches, Pens, Markers and Post-its
Details:
Work as a community. Invite community members to pitch their business, focusing on the problem slide, solution slide, and customer story. Analyze each pitch to develop an overarching picture of the future Market. Document opportunities, ideas, and future initiatives. Then advocate for future initiatives.
File PNG: Marketing Approaches
File PDF: Marketing Approaches
Pitch & Design
Step 1. Brainstorm with your team and create a visual representation of your idea. Create a pitch deck using a power point or google slides.
Step 2. Craft a compelling presentation of the slides.
Step 3. Present to stakeholders for feedback, investment or support.
Pitch & Design
How can we build upon our market prototype and design our community's future consumption while preparing our current businesses to meet the future demand of our market? We can analyze what we have to understand what we will need and brainstorm ways each business can become a future leader in their industry in Pitch & Design.
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Understand the future Market that is being built.
Provide support, help feedback to each business.
Brainstorm innovative joint customer experiences.
Document future initiatives.
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Work as a community. Invite community members to pitch their business, focusing on the problem slide, solution slide, and customer story. Analyze each pitch to develop an overarching picture of the future Market. Document opportunities, ideas, and future initiatives. Then advocate for future initiatives.
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Step 1. Play the simulation of your customer story.
Step 2. Collaborate to review each traction channel and reflect on which marketing approaches would work to engage the customer identified in the simulation of the customer story.
Step 3. List marketing approaches that could be useful in engaging the target demographic.
Step 4. Reflect on the marketing approaches listed. Collaborate and brainstorm a marketing strategy based on the simulation of the customer story.
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Set up the event like a pitch competition.
Communicate expectations for the pitch and even attire.
Have community members sign up to pitch with name, Business name, lnk to Pitch, and link to customer Story.
The focus of the pitches is to get well rounded view of the future market.
As community members pitch their businesses, and customer stories are being displayed, think about the infrastructure that can be used to help.
Help businesses with feedback ideas, future initiatives.
Pitch Deck
A pitch deck is a presentation or slideshow created to provide an overview of a business, product, or idea to potential investors, clients, or partners.
Pitch Deck
Step 1. Brainstorm with your team and create a visual representation of your idea. Create a pitch deck using a power point or google slides.
Step 2. Craft a compelling presentation of the slides.
Step 3. Present to stakeholders for feedback, investment or support.
How to Create a Pitch Deck
Creating an effective pitch deck requires careful planning and attention to detail. Here are some tips to help you craft a compelling pitch deck:
Start with a compelling opening: Begin your pitch deck with a strong hook that captures the audience's attention and sets the tone for the presentation. Engage them with a captivating story, a shocking statistic, or a compelling problem statement that your business addresses.
Keep it concise: Your pitch deck should be concise and to the point. Avoid overwhelming your audience with too much information. Stick to the most important and relevant details that highlight your unique value proposition, market potential, and traction.
Structure your content: Organize your pitch deck in a logical and easy-to-follow structure. Common sections include the problem, solution, market opportunity, business model, competitive analysis, team, financials, and next steps. Use clear headings and subheadings to guide the audience through your presentation.
Focus on visuals: Use visually appealing graphics, charts, and images to enhance the understanding and impact of your message. Visuals can make complex information more digestible and help your audience remember key points. However, be careful not to overcrowd your slides or rely too heavily on visuals at the expense of clarity.
Tell a compelling story: Weave a narrative throughout your pitch deck to engage and connect with your audience. Explain the journey of your business, the problem you encountered, how your solution emerged, and the milestones achieved so far. Storytelling can create an emotional connection and make your pitch more memorable.
Highlight the market opportunity: Clearly articulate the size and potential of your target market. Explain the pain points and needs of your target audience and how your product or service addresses them. Support your claims with data, market research, and trends to demonstrate the viability and scalability of your business.
Showcase your team: Introduce your team members and their relevant expertise. Highlight their accomplishments and experiences that demonstrate their ability to execute the business plan. Investors often consider the team behind the idea as a critical factor in their decision-making process.
Provide evidence of traction: If you have any early customers, partnerships, or achievements, showcase them to build credibility and demonstrate market validation. Highlight key metrics, revenue growth, user feedback, or any other indicators of success that you have achieved.
Be transparent about financials: Include financial projections, such as revenue forecasts, profit margins, and key financial milestones. Be realistic and transparent about your assumptions and demonstrate a clear path to profitability.
Have a clear call to action: End your pitch deck with a clear call to action, specifying what you want from the audience. Whether it's investment, partnership, or further discussions, make it easy for interested parties to know how they can engage with your business.