Welcome to
The Design Tree!
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In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
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In the Defining Problem phase we wish to define our user needs and to validate our persona and their problem.
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In the digital story phase we will visualize our persona and the critical emotions surrounding their problem.
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In the Collaborative Ideation phase we want to use our digital story as a prompt and engage our team in a brainstorming sessions.
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In the Prototyping phase we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
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In the Testing phase our goal is to validate our solution. Through a series of conversations we can test our prototype and gauge if our solution is meeting the needs of our persona.
Step 3. Update and validate your digital story.
Digital Storytelling
Collaborate with your team and use the information from your Empathizing Persona and Defining Problem Statement to create a Digital Story. Use your digital story as a prompt for collaborative ideation and conduct design thinking experiments to validate its narrative.
Digital Storytelling
Digital Storytelling Customer Story Part 1 Example
With a digital story we can visualize our persona and the critical emotions surrounding their problem. In the first part of the digital story we will describe our persona and how their frustration may motivate them to find a solution. This crucial part of our digital story which defines the persona and their problem will be used as powerful prompt for ideation, prototyping and testing. Giving us insights into how to solve the user problem but also the guidance to ask the right questions to validate our assumptions. The second part of the digital story we will illustrate the details of our solution, how it works and the expected outcome.This powerful visualization will document the persona, their problem and our solution making it easier to refine our solution and create unrivaled user experience.
Design Thinking Plan
Create a design thinking plan a list of design thinking strategies you can perform to validate your digital story and develop and test your solution.
Step 7. Update your validated digital story.
Digital Story
Update your digital story with the information from the ideation, prototyping, and testing phase and other design thinking experiments that validated your person and their affinity for your solution. This powerful visualization helps us to explore our persona's journey and refine our solution and user experience.
Digital Storytelling
Digital Storytelling Part 2 Example
With a digital story we can visualize our persona and the critical emotions surrounding their problem. In the first part of the digital story we will describe our persona and how their frustration may motivate them to find a solution. This crucial part of our digital story which defines the persona and their problem will be used as powerful prompt for ideation, prototyping and testing. Giving us insights into how to solve the user problem but also the guidance to ask the right questions to validate our assumptions. The second part of the digital story we will illustrate the details of our solution, how it works and the expected outcome.This powerful visualization will document the persona, their problem and our solution making it easier to refine our solution and create unrivaled user experience.
Digital Storytelling Complete
Create and communicate narratives that engage and inspire your team in the design process. Digital Storytelling combines elements of storytelling, visual design, and technology to convey information, evoke emotions, and drive collaboration and innovation
Digital Storytelling
Step 7. Add User Research to your Digital Story then co-create and cross-collaborate with others.
Add your user research to your digital story. Digital storytelling in design thinking stands as a transformative force by infusing life into our user research and humanizing our data. It transcends the traditional presentation of raw statistics or research findings by weaving them into compelling narratives that resonate on a human level. By contextualizing data within stories, it bridges the gap between mere numbers and the lived experiences of individuals, fostering a deeper understanding of user needs and motivations. This approach allows designers to convey complex insights in a relatable and accessible manner, evoking empathy and emotional connection among stakeholders. It transforms abstract data points into meaningful stories that illustrate real-world challenges, aspirations, and behaviors of users. Through this process, digital storytelling breathes life into user research, empowering design thinkers to glean profound insights, inspire innovative solutions, and create designs that authentically address the nuanced needs of the people they serve.
Digital Storytelling
Co-Creation and Cross-Collaboration
Our digital story once completed is the perfect repository for our customer research and with our customer research, we can co-create and cross-collaborate to design a suite of products and customer experiences with a variety of teams. We can achieve this by cross-collaborating among a variety of digital stories (customer stories) sharing in the design thinking organizing our collective ideas and insights, and approaches.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate your digital story and test your prototype.