In this phase, the empathizing phase our goal is to get to know our persona, our users, and our customers to understand who they are and their ethnography.
Go to Empathize
In the Defining Problem phase, we wish to define our user needs and validate our persona and their problem.
Go to Defining
In the digital story phase, we will visualize our persona and the critical emotions surrounding their problem.
Go to Digital storytelling
In the Collaborative Ideation phase, we want to use our digital story as a prompt and engage our team in a brainstorming session.
Go to Ideation
In the Prototyping phase, we will select the best solution from the Ideation phase. Our goal is to expand upon our idea and transform it into a workable prototype.
Go to Prototyping
In the Testing phase, our goal is to validate our solution. Through a series of conversations, we can test our prototype and gauge if our solution is meeting the needs of our persona.
Go to Testing