Welcome to Pitch & Design
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In this module, we will empathize with our community by conducting a design thinking strategy called AEIOU and performing interviews with members of our community who symbolize key transitional figures (ex., child, teen, adult, elderly)
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In the Defining Problem phase, we will document our community problems using storytelling, which will collect quotes from our community and complete the critical items diagram to determine items critical for our communities ideal future.
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In this step, we will combine the results from our vision cone with our research from our empathizing and defining phases and create a simulation/ digital story of our current status quo.
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In the Collaborative Ideation phase, we will collectively and independently brainstorm solutions to achieve our ideal future while simultaneously solving our community member’s problems.
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In the Prototyping phase, we will encourage our community members to break off into teams to create low-cost solutions to our community’s problems that are also aligned with our ideal future.
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In the Testing phase, we will explore what our community thinks about the solutions proposed in Feedback Capture Grid. The information from our community will allow us to proceed or continue seeking the best solutions to help us achiever our ideal community.
Engage your Design Lab community in preparation for the Pitch & Design program. Work independently or collaborate in small teams to create a digital story of your customer's problem.
Step 1. Engage your Design Lab Community
Step 2. Solicit volunteers or select an entrepreneur to pitch.
Solicit volunteers or select an entrepreneur to give an elevator pitch of their business and display their digital story. After displaying their digital story have the entrepreneur identify what design thinking strategy could help them to overcome a current design challenge.
See Pitch for Elevator Pitch
Step 3. Collaborate as a Design Lab.
Collaborate as a Design Lab use the entrepreneur’s digital story as a prompt and conduct the design thinking strategy.
See Whiteboard Space