Collaborate with us to create a shared vision of our customer story…….

Step 1

Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.

Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?

Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?

Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?

Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?

File PNG: Empathizing Persona

File PDF: Empathizing Persona

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Create a Simulation

Group Size: 4-5

Duration: 30-60 mins

Materials Needed: Print Empathizing Persona, Pens, Markers and Post-its

Details:

Collaborate to create an Empathizing Persona which details our users' unique journey as they encounter the problem, capturing their aspirations, frustrations, motivations, and eventual elation along the user timeline.

Simulation of Customer Story

An Empathizing Persona is an observational tool we can use to understand the unique journey of our customers as they move through aspirations, frustrations, motivations, and elation.

  • Gain a better understanding of our customers' perspectives to build empathy.

    Understand pain points and opportunities or benefits.

    Collect information to create a digital story.

    Document the team'’ customer insights.

  • Work in small 4-5 team member groups. Collaborate to document your persona's ethnography and unique journey capturing their aspirations, frustrations, motivations, elations.

  • Step 1. Collaborate and document the ethnography of your most likely customers: their Work, Age Range, Family, and Income.

    Step 2. Aspirations: Document the aspirations of your customer. What is their goal? What are they trying to achieve? What road leads them to this problem?

    Step 3. Frustrations: What problem will they encounter on this road that their motivations lead them to?

    Step 4. Motivations: Document their motivation. What are they trying to accomplish that leads them to the problem and your solution?

    Step 5. Elation: How can we solve their problem? What experience can we create that will finally solve their problem?

  • Users' ethnography should help determine or predict their journey through the user's timeline.

    The user's journey as they move from aspiration, frustration, motivations, and elation should relate to each other.

    Utilize user quotes from interviews to document aspirations and frustrations, and motivations.

    Try inferring thoughts and feelings from human behavior, tone of body language, interactions, conversations, word selection, and social cues.

    Look for contradictions in what the user says and how the user behaves.