Won-Path

Design Lab : Organized by Jermaine True

Step 1

Collaborate with us to create a shared vision of our customer story…….

Click here to learn more…..Empathizing Persona

A digital infographic titled 'Empathizing Persona' with a timeline highlighting steps in creating an empathizing persona. It features sections for meeting a persona, their aspirations, motivations, and how to help them, with icons and descriptive text in purple and pink tones.

Collaborate with…… Won-Path Online White Board

Join us in investigating our customer story. Help us develop questions for a future customer interview…….

A timeline diagram with black dots on a horizontal line, each labeled with the word 'Questions' underneath. A figure appears to be pointing at one of the dots, and there is a red hexagon above the timeline with the word 'Questions' inside.

Collaborate with  Won-Path White Board

Click here to learn more  Interview for Empathy

Step 2.

Help us figure out what is critical based on our customer story…..

A digital illustration of a person, a clipboard labeled "Critical Functions," and a hexagon with text, on a light background.

Click here to get started Won-Path White Board

Click here to learn more Critical Items

Step 3.

Step 4.

Analyze customer interviews and take notes……

A man with glasses smiling and holding a pen during a job interview with a woman whose back is to the camera.

Click here to learn more Validation Interview

Review customer interviews and take notes. Think about what may be critical to the customer. Think about critical functions and critical experiences that will aid the customer in solving their problem. Update notes from critical items diagram if necessary.