Welcome to Design Tree Training
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In this module, we will empathize with our community by conducting a design thinking strategy called AEIOU and performing interviews with members of our community who symbolize key transitional figures (ex., child, teen, adult, elderly)
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In the Defining Problem phase, we will document our community problems using storytelling, which will collect quotes from our community and complete the critical items diagram to determine items critical for our communities ideal future.
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In this step, we will combine the results from our vision cone with our research from our empathizing and defining phases and create a simulation/ digital story of our current status quo.
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In the Collaborative Ideation phase, we will collectively and independently brainstorm solutions to achieve our ideal future while simultaneously solving our community member’s problems.
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In the Prototyping phase, we will encourage our community members to break off into teams to create low-cost solutions to our community’s problems that are also aligned with our ideal future.
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In the Testing phase, we will explore what our community thinks about the solutions proposed in Feedback Capture Grid. The information from our community will allow us to proceed or continue seeking the best solutions to help us achiever our ideal community.
The first step in this radical new design thinking process is to use both the empathizing and defining phase to create a customer story.
Step 1. Create a video a Simulation of a Customer Story.
The first step in this radical new design thinking process is to use both the empathizing and defining phase to create and then investigate the simulation of a customer story.
Step 2. Investigate the Simulation of the Customer Story.
The first step in this radical new design thinking process is to use both the empathizing and defining phase to create and then investigate the simulation of a customer story.
Step 3. Design Think Product Solutions, Customer and Marketing Experience.
Digital Storytelling
Learn how to get started create a digital story of your ideal customer…..
Empathizing
Empathizing: Learn how to understand your ideal customer and validate the persona in your digital story…..
Defining
Defining: learn how to get to the root of your customer’s problem and validate if they have the problem …..
Ideating
Ideating: Learn how to collaboratively ideate the perfect solution …..
Prototyping
Prototyping: learn how we can collaborate to prototype the perfect solution …..
Testing
Testing: learn how we can simulate our product and test on our user participants …..
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.
Design Thinking Plan
Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.
Get Started with the Design Tree
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