Welcome to Design Tree Training

The first step in this radical new design thinking process is to use both the empathizing and defining phase to create a customer story.

Step 1. Create a video a Simulation of a Customer Story.

The first step in this radical new design thinking process is to use both the empathizing and defining phase to create and then investigate the simulation of a customer story.

Step 2. Investigate the Simulation of the Customer Story.

The first step in this radical new design thinking process is to use both the empathizing and defining phase to create and then investigate the simulation of a customer story.

Step 3. Design Think Product Solutions, Customer and Marketing Experience.

Digital Storytelling

Learn how to get started create a digital story of your ideal customer…..

Empathizing

Empathizing: Learn how to understand your ideal customer and validate the persona in your digital story…..

Defining

Defining: learn how to get to the root of your customer’s problem and validate if they have the problem …..

Ideating

Ideating: Learn how to collaboratively ideate the perfect solution …..

Prototyping

Prototyping: learn how we can collaborate to prototype the perfect solution …..

Testing

Testing: learn how we can simulate our product and test on our user participants …..

User Participant Group

After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.

Design Thinking Plan

Create a design thinking plan a list of design thinking stategies you can perform to validate your digital story and develop, and test your solution.

Get Started with the Design Tree

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