Interview for Empathy
Use to understand users' perspectives, needs, and emotions through meaningful conversations. Interview for empathy is a framework for conducting and interview with our target market/customers to obtain and understanding of their perspective needs and emotions.
Explorative Interview
Use to gain new insights, ideas, and perspectives of those experiencing the problem. An Explorative Interview is an interview framework that involves asking a series of open-ended questions to gain an understanding of how our target demographic experiences the problem.
Validation Tools
Use the following tools to validate the simulation the customer story and the customer problem.
How Might We Question
Collaborate to create the correct problem statement through an open-ended exploration of a wrong and right problem statement. How Might We Question is a problem framing tool to develop the right problem statement.
Vision Cone
Use the Vision Cone to design a future outcome. A Vision Cone works by imagining a new future and crafting actionable steps to arrive at the new vision. A Vision Cone can reinterpret the problem and discover new market opportunities.
Critical Items Diagram
Use to identify and prioritize key elements or factors for successful problem-solving. A Critical Items Diagram helps us brainstorm key experiences and functions leading toward crafting an innovative solution.
Storytelling
Collaborate to create a narrative around those experiencing the problem. Storytelling engages our target demographic to define the problem through their statements and to craft a solution that addresses their needs.
Context Mapping
Use the Context Map to understand the perspectives, needs, and behaviors in their social and cultural context. A Context Map helps us craft solutions that are conscious of our customers social and cultural context.
Persona Validation Survey
Use a Persona Validation Survey to validate our representation of those experiencing the problem found in the digital story. Personas help us craft solutions that align with our target demographic.
User Participant Group
After creating your digital story organize a user participant group. A user participant group is a collection of people who mirror the persona found in your digital story. Use your user participant group to validate or invalidate your digital story.